The Client

Tour of Utah

The Challenge

Each August Utah hosts, what is touted as North America’s most challenging stage race. The cycling event garners attention world wide from professional athletes through weekend warriors. With this in mind, it was critical to create high quality, lifestyle merchandise fans and spectators would use and wear long after the race wraps.

The Solution

The Tour of Utah offers a exclusive experience for the Drive Marketing team. Beyond creating thousands of pieces of merchandise and apparel, the Drive team is involved with the race each of the seven days. Our team packed up each day, traveling around the state to have a presence at every stage and represent the TOU and Drive Marketing. By having our team directly involved in the process from design through sales, it allows us to make adjustments to products offered year over year and receive direct buyer feedback, benefitting the entire partnership.