In 2016 Drive Marketing became our own client. As Drive has grown, it’s become clear we needed to build our brand to reflect our culture. It also given us the opportunity to enlist our entire teams to collectively rebrand Drive Marketing.
Our creative team began our brand overhaul by focusing on our message. Every day we work to drive conversation with our clients to serve them and their brand. We landed on the Drive conversation bubble that conveys a message of open, continued communication.
Next, we updated our style guide to implement consistently. Our primary objective was to create an identity reflecting our culture and business. This allowed us to move onto a complete redesign of drivemarketing.com. It was time to show the world what we could do!
With the updated branding, we brought products into our Resource Room to showcase the fresh new Drive logo, phrases, and attitude. These products represent the types of items we offer our clients to stay on trend and reflect their brands. Items ranged from portable blue tooth speakers to leather key pulls and canvas totes. We also offer high-quality clothing pieces like a soft cotton/poly blend tees or fully custom high-end socks. We hand-picked and curated our Resource Room to show how brands can be showcased.
By including our entire Drive team, it allowed us to ask ourselves the same questions we ask our clients. We can now take this holistic team approach as we continue to meet the unique needs of each of our clients to “Drive their brand.”